Malicious Domains and Files Related to Zoom Increase, ‘Zoom Bombing’ on the Rise
05 Apr

Malicious Domains and Files Related to Zoom Increase, ‘Zoom Bombing’ on the Rise

Threat actors take advantage of the increased usage of video conferencing apps is reflected in the rise of malicious domains and files related to Zoom application. Cases of “Zoom bombing” has been witnessed as well. The use of Zoom and other video conferencing platforms has increased since many companies have transitioned to a work-from-home setup due to the coronavirus (COVID-19) outbreak.

Registrations of domains that reference the name of Zoom has significantly increased, according to Check Point Research. More than 1,700 new domains related to Zoom were registered since the beginning of 2020, but 25% of this number was only registered in the past week. From these domains, 4% have been found with suspicious characteristics.

Other communication apps such as Google Classroom have been targeted as well; the official domain classroom.google.com has already been spoofed as googloclassroom\[.]com and googieclassroom\[.]com.

The researchers were also able to detect malicious files containing the word “Zoom,” such as “zoom-us-zoom_##########.exe” (# representing various digits). A file related to Microsoft Teams platform (“Microsoft-teams_V#mu#D_##########.exe”) was found as well. Running these files installs InstallCore PUA on the user’s computer, which could allow other parties to install malware.

In addition to malicious domains and files, the public is also warned of Zoom bombing, or strangers crashing private video conference calls to perform disruptive acts such as sharing obscene images and videos or using profane language. Attackers guess random meeting ID numbers in an attempt to join these calls. Companies and schools, holding online classes, have fallen victim to this. Zoom has released recommendations on how to prevent uninvited participants from joining in on private calls.

Zooming in on work-from-home set up security

The transition of many companies to a work-from-home (WFH) arrangement has brought about its own set of security concerns. For one, the increased reliance of companies on video conferencing apps for communication can inadvertently expose businesses to threats and even possibly leak classified company information.

Employees are advised to properly configure the settings of these apps to ensure that only those invited can participate in the call. Users are also advised to double-check domains that may look related to video conferencing apps and verify the source before downloading files. Official domains and related downloads are usually listed in the apps’ official websites.

Besides securing the use of video conferencing apps, users can also protect their WFH setups through the proper use and configuration of a virtual private network (VPN) and remote desktop protocol (RDP), which are commonly used for remote connection. Choosing strong passwords and setting up two-factor authentication (2FA) will also help secure accounts. Users are also reminded to be wary of online scams, including those that use content related to COVID-19 to lure possible victims.

Source: https://www.trendmicro.com/vinfo/us/security/news/cybercrime-and-digital-threats/malicious-domains-and-files-related-to-zoom-increase-zoom-bombing-on-the-rise?_ga=2.129671180.1627239902.1586142226-889185152.1585619978

Working From Home? 5 Tips to Stay Secure
19 Mar

Working From Home? 5 Tips to Stay Secure

Working from home – a new reality

It’s evident that working from home has become a new reality for many, as more and more companies are encouraging and even requesting that their staff work remotely. In fact, recent events have accelerated this WFH trend, or workforce transformation process, with companies restricting employee travel and many allocating more resources to enable virtual work. Major tech players, like Twitter and LinkedIn, have made even bigger moves by implementing policies that require all employees to work from home. Clearly, work from home is no longer just an initiative to harness global talent but also a way to protect workers from risk.

Increased security risks

At McAfee, we’re keeping a close eye on this trend, observing huge increases in the number of personal devices connecting online. And while working from home offers benefits to employees, this upswing in personal devices connecting to enterprises can actually expose organizations and employees to security risks, such as malware attacks, identity theft, and ransomware. With the world now facing this new reality, the question remains–how can employers and employees equip themselves with the resources to work from home securely on a full-time or part-time basis?

Work from home securely

Employers must not only educate their employees on digital security best practices but also give them the tools to combat online threats that may stem from remote work. With many of us relying on emails and the web to work remotely, we need to be aware of the key giveaway signs that indicate a threat. From there, we can spot, flag, and report anything that looks suspicious. By sharing the responsibility and encouraging others to flag anything sketchy, we can all naturally raise awareness and help others avoid falling into similar traps. By staying open with one another, we can stay ahead of hackers.

Tips to protect both personal and corporate data

Want to ensure you work from home in a safe and secure way? Here are five quick tips and tools you can use to protect both personal and corporate data:

Utilize a VPN

Many people use public Wi-Fi at coffee shops, airports, etc. in order to stay connected both professionally and personally. However, by using an unsecured Wi-Fi connection, you may be creating an easy gateway for hackers to access your personal information and data. Be sure to use a virtual private network (VPN), which is extremely important for establishing a secured connection to work files and personal photos saved in the cloud.

Be aware of phishing emails

We’ve seen hackers attempt to take advantage of people’s fears by pretending to sell face masks online to trick unsuspecting people into giving away their credit card details. Do not open any email attachments or click on any links that seem suspicious.

Regularly change cloud passwords with two-factor authentication

Two-factor authentication is a more secure way to access work applications. In addition to a password/username combo, you will be asked to verify who you are with a device that you–and only you—own, such as a mobile phone. Put simply: it uses two factors to confirm an identity. Ultimately, getting access to something supposedly confidential isn’t that hard for hackers nowadays. However, the second form of identification makes it so hackers are limited in what they can pull off.

Use strong, unique passwords

In the chance a hacker does gain access to one of your accounts, make sure to use complex passwords for each of your accounts, and never reuse your credentials across different platforms. It’s also a good idea to update your passwords consistently to further protect your data. You can also use a password manager, or a security solution that includes a password manager, to keep track of all your unique passwords.

Browse with security protection

Ensure that you continue to update your security solutions across all devices. This will help protect devices against malware, phishing attacks, and other threats, as well as help, identify malicious websites while browsing.

source: https://www.mcafee.com/blogs/consumer/top-five-things-to-do-to-stay-secure-when-working-from-home/

WOULD YOU LIKE HELP SETTING UP VPN OR IT SECURITY?

Coronavirus phishing emails: How to protect against COVID-19 scams
18 Mar

Coronavirus phishing emails: How to protect against COVID-19 scams

The overwhelming amount of news coverage surrounding the novel coronavirus has created a new danger — phishing attacks looking to exploit public fears about the sometimes-deadly virus.

How does it work? Cybercriminals send emails claiming to be from legitimate organizations with information about the coronavirus.

The email messages might ask you to open an attachment to see the latest statistics. If you click on the attachment or embedded link, you’re likely to download malicious software onto your device.

The malicious software — malware, for short — could allow cybercriminals to take control of your computer, log your keystrokes, or access your personal information and financial data, which could lead to identity theft.

The coronavirus — or COVID-19, the name of the respiratory disease it causes — has affected the lives of millions of people around the world. It’s impossible to predict its long-term impact. But it is possible to take steps to help protect yourself against coronavirus-related scams.

Here’s some information that can help.

How do I spot a coronavirus phishing email? Examples

Coronavirus-themed phishing emails can take different forms, including these.

CDC alerts. Cybercriminals have sent phishing emails designed to look like they’re from the U.S. Centers for Disease Control. The email might falsely claim to link to a list of coronavirus cases in your area. “You are immediately advised to go through the cases above for safety hazards,” the text of one phishing email reads.

Health advice emails. Phishers have sent emails that offer purported medical advice to help protect you against the coronavirus. The emails might claim to be from medical experts near Wuhan, China, where the coronavirus outbreak began. “This little measure can save you,” one phishing email says. “Use the link below to download Safety Measures.”

Workplace policy emails. Cybercriminals have targeted employees’ workplace email accounts. One phishing email begins, “All, Due to the coronavirus outbreak, [company name] is actively taking safety precautions by instituting a Communicable Disease Management Policy.” If you click on the fake company policy, you’ll download malicious software.

How do I avoid scammers and fake ads?

Scammers have posted ads that claim to offer treatment or cures for the coronavirus. The ads often try to create a sense of urgency — for instance, “Buy now, limited supply.”

At least two bad things could happen if you respond to the ads.

One, you might click on an ad and download malware onto your device.

Two, you might buy the product and receive something useless, or nothing at all. Meanwhile, you may have shared personal information such as your name, address, and credit card number.

Bottom line? It’s smart to avoid any ads seeking to capitalize on the coronavirus.

Tips for recognizing and avoiding phishing emails

Here are some ways to recognize and avoid coronavirus-themed phishing emails.

Like other types of phishing emails, the email messages usually try to lure you into clicking on a link or providing personal information that can be used to commit fraud or identity theft. Here’s some tips to avoid getting tricked.

  • Beware of online requests for personal information. A coronavirus-themed email that seeks personal information like your Social Security number or login information is a phishing scam. Legitimate government agencies won’t ask for that information. Never respond to the email with your personal data.
  • Check the email address or link. You can inspect a link by hovering your mouse button over the URL to see where it leads. Sometimes, it’s obvious the web address is not legitimate. But keep in mind phishers can create links that closely resemble legitimate addresses. Delete the email.
  • Watch for spelling and grammatical mistakes. If an email includes spelling, punctuation, and grammar errors, it’s likely a sign you’ve received a phishing email. Delete it.
  • Look for generic greetings. Phishing emails are unlikely to use your name. Greetings like “Dear sir or madam” signal an email is not legitimate.
  • Avoid emails that insist you act now. Phishing emails often try to create a sense of urgency or demand immediate action. The goal is to get you to click on a link and provide personal information — right now. Instead, delete the message.

Where can I find legitimate information about the coronavirus?

It’s smart to go directly to reliable sources for information about the coronavirus. That includes government offices and health care agencies.

Here are a few of the best places to find answers to your questions about the coronavirus.

Centers for Disease Control and Prevention. The CDC website includes the most current information about the coronavirus. Here’s a partial list of topics covered.

  • How the coronavirus spreads
  • Symptoms
  • Prevention and treatment
  • Cases in the U.S.
  • Global locations with COVID-19
  • Information for communities, schools, and businesses
  • Travel

World Health Organization. WHO provides a range of information, including how to protect yourself, travel advice, and answers to common questions.

National Institutes of Health. NIH provides updated information and guidance about the coronavirus. It includes information from other government organizations.

Source: https://us.norton.com/internetsecurity-online-scams-coronavirus-phishing-scams.html

Zebra Programming Language (ZPL II) and Raw Printing
25 Feb

Zebra Programming Language (ZPL II) and Raw Printing

Zebra Programming Language (ZPL) is the command language used by all ZPL compatible printers. It is a command based language used by the printer as instructions for creating the images printed on the labels. This document contains links to manuals, examples, and specific information related to specific ZPL commands.

Websiteflix has programmers who are familiar working with programming Zebra ZPL II and RAW languages.

We have extended experience with Raw commands, RFID printing and Zebra ZPL II, QR Code printing, Label Printing, Thermal Label Printing, Shipping Label printing and more.

Do you need help with your application? Call us today at 954-323-2004 we can assist you!

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Resources: https://www.zebra.com/us/en/support-downloads/knowledge-articles/zpl-command-information-and-details.html

ADA, Section 508, WCAG 2.1 AA – Website Accessibility & the Law: Why Your Website Must Be Compliant
03 Feb

ADA, Section 508, WCAG 2.1 AA – Website Accessibility & the Law: Why Your Website Must Be Compliant

The Americans with Disabilities Act (ADA) was developed in 1990 and is meant to ensure that people with disabilities have the same opportunities as anyone else. … Basically, this means that your website needs to be accessible to people who have disabilities that affect their hearing, vision or physical capacities

Website Accessibility & the Law: Why Your Website Must Be Compliant. In the U.S., apart from federal, state, and local government websites which must meet Section 508 regulations, there are no enforceable ADA legal standards to follow for website accessibility.

What is the ADA?

The Americans with Disabilities Act (ADA), which was passed in 1990, is an important piece of legislation that protects people with disabilities throughout public life. Essentially, the law helps to ensure that anyone with a disability will receive the same opportunities that an individual without a disability has in the public sector and some parts of the private sector.

Within the ADA, five specific sections clarify where the law applies:

  1. Title I – Employment
  2. Title II – Public Services: State and Local Government
  3. Title III – Public Accommodations and Services Operated by Private Entities
  4. Title IV – Telecommunications
  5. Title V – Miscellaneous Provisions

The ADA has adopted WCAG 2.1 AA as its core guidelines for website accessibility and online content. Many point to Title III and classify most websites as “places of public accommodation.” For the most part, the internet is a public resource and impacts public life. This means that the ADA is enforceable by law. As the ADA prevents discrimination based on ability, websites that discriminate against members of the public who require accommodations may be considered in violation of federal ADA laws.

To learn more about how the Accessibility Widget complies with ADA regulations please contact us.

What is WCAG?

The Web Content Accessibility Guidelines (WCAG) are a set of standards created by the World Wide Web Consortium (W3C). The W3C is an international community that develops regulations and recommendations for the internet to help ensure its longevity and usability. The W3C established the WCAG guidance to provide detailed guidelines for website owners, designers, and developers to create websites and digital content and markup through accessible approaches that work seamlessly with assistive technologies used by people with disabilities.

WCAG compliance is divided into three levels of success criteria:

  • Level A
  • Level AA
  • Level AAA (the strictest standards)

The WCAG 1.0 guidelines were initially published in 1999, were updated in 2008 (WCAG 2.0) and, most recently, in 2018 (WCAG 2.1). As the internet evolves so quickly, the guidelines must be reviewed and revised continually. Each update strives to include the most recent technological advancements and more comprehensive guidelines.

WCAG 3.0 is scheduled for release in 2021 and is intended to be a much more inclusive set of guidelines that are easier to understand and implement.

To learn more about how the Accessibility Widget complies with WCAG 2.1, please contact us.

What is Section 508?

Section 508 refers to a part of the Rehabilitation Act of 1973. When the Rehabilitation Act was created, its goal was to prevent disability discrimination in federal organizations, federal programs, federal contractors, and similar groups. This Act was amended in 1998 to include Section 508 because of the technological advancements being made at the time.

As a result of Section 508, federal agencies must create, maintain, and distribute all electronic information and technology in ways that are accessible for people with disabilities. This helps to ensure that all federal agencies and programs are giving members of their organizations and members of the public the ability to access information and participate in related activities without barriers.

Section 508 has adopted the WCAG 2.1 AA as guidelines for ensuring that websites are authored and structured in an accessible and inclusive manner to work as seamlessly as possible with those relying on assistive technologies.

To learn more about how the Accessibility Widget complies with Section 508 regulations, please contact us.

National Cybersecurity Awareness Month 2019
07 Oct

National Cybersecurity Awareness Month 2019

The line between our online and offline lives is indistinguishable. In these tech-fueled times, our homes, societal well-being, economic prosperity and nation’s security are impacted by the internet.

Under the overarching theme of  ‘Own IT. Secure IT. Protect IT.’, the 16th annual National Cybersecurity Awareness Month (NCSAM) is focused on encouraging personal accountability and proactive behavior in security best practices, digital privacy and draw attention to careers in cybersecurity. NCSAM 2019 will address the following online safety messages and identify opportunities for behavioral change:

 

  • Own IT.

    • Never Click and Tell: staying safe on social media
    • Update Privacy Settings
    • Keep Tabs on Your Apps: best practices for device applications

 

  • Secure IT.

    • Shake Up Your Passphrase Protocol: create strong, unique passphrases
    • Double Your Login Protection: turn on multi-factor authentication
    • Shop Safe Online
    • Play Hard To Get With Strangers: how to spot and avoid phish

 

  • Protect IT.

    • If You Connect, You Must Protect: updating to the latest security software, web browser and operating systems
    • Stay Protected While Connected: Wi-Fi safety
    • If You Collect It, Protect It: keeping customer/consumer data and information safe

Source: https://staysafeonline.org/ncsam/themes/

Why You Need to Backup Your Site? Choosing the Best Website Backup Service
27 Aug

Why You Need to Backup Your Site? Choosing the Best Website Backup Service

It’s hard to imagine what losing all of your website data feels like until you’ve gone through it yourself. Regardless, it isn’t a desirable experience. More importantly, it’s something that’s completely avoidable with the right online backup software behind you.

Here are three unfortunate situations that could occur when you don’t backup your site:

1. You Lose All the Work You’ve Done

Building a website takes a ton of time and energy. This effort only multiplies the longer you’ve been running your site. Could you imagine losing years of work on your website overnight?

All the customizations you’ve done to your site. All of the content you’ve created. All the time spent getting everything just right.

If you don’t have any backups to restore from, then you’ll have to recreate all of this from the very beginning. Or, if you hired someone to make customizations to your codebase, then you might have to hire them to do it all again.

2. Loss of Site Revenue During Recovery

If your site has been generating revenue via content, products, or services, then you run the risk of all of this being lost. If your site is content driven, then you’ll have to create all of this content from scratch. If you run an eCommerce website, you’ll have to completely recreate your product pages, category pages, and more.

When your site is offline, any existing revenue will completely stop until you can completely restore your website. Depending on how much data you’ve lost this could be a long time—especially if you’re a small business and you’ve created every piece of content yourself.

3. Loss of Time During Site Rebuild

You should spend time growing and managing the day to day of running your website, not having to re-do tasks you’ve already done. Imagine the frustration of trying to re-do years’ worth of work.

Some sites that have been running for years will have hundreds of blog posts or product pages. If you haven’t done a single backup since starting your site, then you’ll have to create all of this again. If it took you years to do once, then it might take you years just to get back to your starting point.

Choosing the Best Website Backup Service

When you’re looking for a solid website backup service there are certain features you’ll want to keep an eye out for. The last thing you want to do is choose a low-quality online backup service.

Here are three key features you’ll want to keep an eye out for when choosing a backup service:

1. Automated Backups

If you have to create your backups yourself, then you’ll probably never get around to it. Our lives are busy, and you probably have a handful of website-oriented tasks you’re trying to complete every day as well.

The last thing you’ll remember to do is backing up your website. Plus, it’s a simple enough task that it’s easy to put off until “tomorrow”.

With automated backups, you don’t have to think twice about backing up your website. Just sign up for a service, create a backup schedule, and the rest is taken care of for you.

Automation is one of the most important aspects of an online backup service. Without automation, the task probably won’t get done.

2. Redundant Backups

Another very important feature of your online backup service is redundant backups. This is where your website files and folders will be stored in multiple server locations. Or, you’re having backups of backups made.

This ensures that a single event won’t bring down your backups or storage, and you have multiple lines of defense, instead of a single point of failure.

3. Off-Site Backups

You want your backups to be protected from hackers and hardware failure. This means that your backups need to be stored in an off-site protected location, not just on a traditional website server. Look for an online backup service that offers off-site backups as part of their service offering.

Introducing the Cloud Website Backup Solution

Keep your data safe while you grow your business online. Automatic backups and one-click restore mean you’re ready for anything that comes your way.

Recommended for documents, files, videos and multimedia.

  • Automatic daily backups
  • Built-in daily malware scanning
  • Back up a file, folder or an entire database
  • Continuous security monitoring
  • Downloads to local storage
  • Easy one-click restore
  • Secure cloud storage
  • Expert 24/7 customer support
  • One website per account

Sign up online at https://domains.netlittle.com/products/website-backup

Need help? Call us today at 1-855-225-4535 and let us help with your website cloud backup!

Trademark basics – What you should know before filing
14 Aug

Trademark basics – What you should know before filing

The trademark application process is a legal proceeding governed by U.S. law

  • If you are a foreign-domiciled applicant, you must have a U.S.-licensed attorney represent you at the USPTO.
  • If you are an applicant domiciled in the United States, you are not required to have a U.S.-licensed attorney represent you, but we strongly encourage you to hire one who specializes in trademark law to guide you through the application process.
  • Foreign attorneys and non-attorneys are not permitted to provide legal advice, help you fill out a form, sign documents for you, or otherwise take action on your application for you.
  • Hiring someone who cannot represent you at the USPTO could delay review of your application and jeopardize the validity of any resulting registration.

Your application must meet many legal requirements before your trademark can be registered

  • Is your trademark federally registrable? Can you properly identify your goods or services? Can you identify the proper filing basis for your application? If you’re not sure how to answer these and other questions, review this webpage to avoid mistakes that cost you time, money, and potentially your legal rights.
  • The TEAS new application tutorial takes you through the necessary steps before you file through filling out your online application form.
  • The trademark registration process is a legal proceeding that requires you to act within strict deadlines (based on Eastern Time). See the trademark application and post-registration timelines.
  • Information you submit will become public record and will permanently remain searchable in USPTO online databases, Internet search engines, and other databases.  This includes your name, phone number, email address, and street address.  For more, see the FAQs on Personal Information in Trademark Records.

Basic Facts About Trademarks: What Every Small Business Should Know Now, Not Later

This simulated presentation features reporters from the USPTO’s news broadcast-style video series, the Trademark Information Network (TMIN). While the setup is staged for educational purposes, the information provided is real.

The video is a must for anyone interested in starting a business to sell a product or offer a service. It highlights the important role of trademarks in that process, including a discussion of how trademarks, patents, copyrights, domain names, and business name registrations all differ. It gives guidelines on how to select the right mark—one that is both federally registrable and legally protectable. It also explains the benefits of federal registration and suggests free and reduced-price resources that can help you with your trademark. By the end of the video, you’ll understand why having a trademark component of your business plan is critical to your success.

NOTE: The run time for this video is approximately 42 minutes, so please allow adequate viewing time. If you do not have time to watch at one time, you may wish to watch the Basic Facts about Trademarks animated series, which covers the same information using user-friendly visuals in shorter video segments.  Alternatively, if you wish to read the information (instead of watch a video), you may download the Basic Facts About Trademarks booklet that covers the same material.

After watching this video, if you have any questions about proper mark selection (one that is both federally registrable and legally protectable) or the benefits of federal registration, please feel free to email [email protected].  The Office may answer general questions, but may not provide specific legal advice.  For legal advice, please consider contacting a private attorney who specializes in intellectual property.

Before filing your application, be sure to watch the Trademark Information Network (“TMIN”), the USPTO’s news broadcast-style video series that covers important topics and critical application filing tips.

Need more help? Contact us at [email protected] and we can get you started in the right place.

source: https://www.uspto.gov/trademarks-getting-started/trademark-basics

GOOGLE CHROME TO FLAG SITES WITHOUT SSL CERTIFICATES AND HTTPS AS INSECURE
25 Apr

GOOGLE CHROME TO FLAG SITES WITHOUT SSL CERTIFICATES AND HTTPS AS INSECURE

Over the last two years, rumors have swirled over Google’s position concerning forcing the move to HTTPS encryption.

Last year, Google began officially warning website owners that non HTTPS sites would incur consumer messaging that identified the site as non-secure.

Google says SSL Certificates on Your Website Are Required

The exact “when’ and the “how,” however, have eluded site owners up until early this year.

On February 8th, Google made clear its intentions to formally mark websites lacking SSL Certificates (the certificate which once installed on the website results in an HTTPS secure URL string) as insecure.

Google have also disclosed, as of July 2018, how they would alert web surfers of the non-HTTPS status, or not secure.

Sites that remain on the HTTP non-secure protocol will be flagged with a warning in the URL bar of the surfer’s browser.

The non-secure flag will be built into the release of Chrome 68.

Here’s an example, as posted per Google, of difference in URL optics between HTTP and HTTPS encryption websites:

It is possible that the flag could stand out by use of the color red.

Google followed up this by stating that the web’s transition to HTTPS, which is also identified as “making the web safer,” by disclosing numbers supporting HTTPS growth and scale.

” Over 68% of Chrome traffic on both Android and Windows is now protected
” Over 78% of Chrome traffic on both Chrome OS and Mac is now protected
” 81 of the top 100 sites on the web use HTTPS by default

HTTPS encryption growth shows that most site owners are taking Google’s warnings seriously.

However, it remains that a large group of site owners has been less than motivated to make the change.

This adaptive lag is likely a result of confusion over what HTTPS encryption is, the annual cost associated with HTTPS encryption maintenance, and general laziness.

WHAT IS AN SSL CERTIFICATE?

An SSL certificate is a security certificate that once installed on a web server activates a secure connection between the browser the surfer is viewing the content on and the web server that the content is derived from initially.

The website’s URL protocol will change from HTTP to HTTPS. Currently, a security padlock will also be present in the URL as a way to further signal the status of the website’s Google SSL certificate.

SSL certificates help the web cut down on instances of cybercrime that are often performed through security loopholes in web browsers.

If the connection between the surfer’s web browser and web server are not secure through an SSL connection, a moderately skilled hacker could seize information, such as credit card numbers, as it is being typed into a form on an unsecured website.

Are you looking to install an SSL certificate on WordPress?

Why are Google SSL Requirements Important?

  • Establishes Trust and Builds Brand Power
  • Provides Encryption of Sensitive Information
  • Provides Authentication

Non HTTPS sites and Google SEO – Why You Need To Adapt

For site owners who have lagged on adapting their site to HTTPS encryption, time is indeed running out.

google chrome browser marking a website insecure

Non HTTPS sites, Google Chrome warning

Google does not necessarily admit that non-HTTPS encrypted sites are at a handicap in its infamous search algorithm.

It is relatively safe to assume that a security warning on a website could lead to drastic fallout.

For example, it could decrease the time consumers spend on the site, the bounce rate, and eventually, the click rate on the SERPs. All of these factors would contribute to decreased search engine rankings.

Google is not only the largest search directory in the world, but they also have the most used web browser online.

In fact, Google Chrome is leaps and bounds more used than any other web browser, according to this month’s Stat Counter.

Googles leading role in both search directory and browser use mean that they yield enormous power when it comes to changes such as flagging non-HTTPS sites.

SSL Cost – Certificates Available

Does google sell ssl certificates? No.

A good cost-effective SSL certificate needed to convert your site to HTTPS start from $245 annually. The easiest place to buy one is with your hosting company. Contact us here to inquire about the SSL certificate for your website

Final Words About Being Prepared and Staying Secure

Any legitimate ecommerce platforms, shopping carts, and merchant banking processors already expect that websites be secured with SSL/ HTTPS.

Non HTTPS websites will undoubtedly be exposed to the risk of lost search rankings and overall, less traffic.

source: https://seoexpertbrad.com/google-ssl-certificates-https/

google: https://support.google.com/webmasters/answer/6073543?hl=en

.CO and Search Engine Optimization (SEO)
11 Dec

.CO and Search Engine Optimization (SEO)

If you are a website owner, you know that attracting qualified visitors to your website is incredibly important, and incredibly complex.

There are many methods that webmasters use in order to entice potential customers to their site—one of the most important and effective of those being Search Engine Optimization (SEO).

SEO is the art and science of driving the most qualified visitors to your website by attaining high search engine results. If you are not already applying the best practices of SEO to your website, you are missing out on qualified visitors ready to convert.

Whether you are already integrating SEO into your online marketing mix or not, you may ask yourself how a .CO domain stacks up against a .com. Do Google and the other search engines treat it the same? Does it have the same potential to rank high in search engines? The short answer is: YES.

A .CO web address is a gccTLD which means that it operates similar to legacy Top Level Domains (gTLD), such as .com, .net and .org.

Google’s search quality engineer and Search Engine Optimization authority, Matt Cutts, has confirmed that .CO websites are treated just the same as any website on a traditional domain extension.

A .CO website has the exact same potential to rank well within search engines, assuming it provides valuable content to the internet community.

In fact, a .CO domain offers several SEO-friendly advantages that a legacy domain does not:

It’s Available. It is extremely frustrating for people in search of a domain name they really want and need only to find out that it—and many of its similarly named counterparts—are already taken. .CO domains allow site owners to obtain the domain they need in order to succeed.

It’s Short. SEO best practices also outline that not only is keyword relevance important, but so is length—the shorter and more streamlined, the better.

It’s Relevant. An optimized URL name is one of the most important aspects of SEO. In order to rank well in search engines for a site owner’s key terms, it is highly beneficial to have those terms in the domain name.

It’s Memorable. CO stands for “company” around the world and is quick and easy to type and remember.

Buy your .CO domain name at https://domains.netlittle.com/default.aspx

Source: http://www.go.co/about/seo/