Category Archives: SEO

.CO and Search Engine Optimization (SEO)
11 Dec

.CO and Search Engine Optimization (SEO)

If you are a website owner, you know that attracting qualified visitors to your website is incredibly important, and incredibly complex.

There are many methods that webmasters use in order to entice potential customers to their site—one of the most important and effective of those being Search Engine Optimization (SEO).

SEO is the art and science of driving the most qualified visitors to your website by attaining high search engine results. If you are not already applying the best practices of SEO to your website, you are missing out on qualified visitors ready to convert.

Whether you are already integrating SEO into your online marketing mix or not, you may ask yourself how a .CO domain stacks up against a .com. Do Google and the other search engines treat it the same? Does it have the same potential to rank high in search engines? The short answer is: YES.

A .CO web address is a gccTLD which means that it operates similar to legacy Top Level Domains (gTLD), such as .com, .net and .org.

Google’s search quality engineer and Search Engine Optimization authority, Matt Cutts, has confirmed that .CO websites are treated just the same as any website on a traditional domain extension.

A .CO website has the exact same potential to rank well within search engines, assuming it provides valuable content to the internet community.

In fact, a .CO domain offers several SEO-friendly advantages that a legacy domain does not:

It’s Available. It is extremely frustrating for people in search of a domain name they really want and need only to find out that it—and many of its similarly named counterparts—are already taken. .CO domains allow site owners to obtain the domain they need in order to succeed.

It’s Short. SEO best practices also outline that not only is keyword relevance important, but so is length—the shorter and more streamlined, the better.

It’s Relevant. An optimized URL name is one of the most important aspects of SEO. In order to rank well in search engines for a site owner’s key terms, it is highly beneficial to have those terms in the domain name.

It’s Memorable. CO stands for “company” around the world and is quick and easy to type and remember.

Buy your .CO domain name at https://domains.netlittle.com/default.aspx

Source: http://www.go.co/about/seo/

8 marketing trends for 2017
14 Mar

8 marketing trends for 2017

Regardless of the year, visibility continues to be an important aspect of marketing that won’t change—Here are 8 marketing trends for 2017.

1. Personalized everything. As we work to individualize everything from Coca-Cola cans to shoes, mass customization has transitioned into personalization. For some businesses, this will mean ensuring touch points are specific and individual. For others, it’s simply streamlining the purchasing process and making it more responsive.

2. Increased focus on customer experience. Customer experience has been always the heart of marketing for every industry. While it has always been a marketing focus, today’s successful businesses have embraced customer-satisfaction whole new philosophies to create effective marketing strategies and positive digital transformations. Keep up with your customers.

3. Marketing technologists and data scientists. As companies aim to connect social media channels, along with other online marketing strategies, they must incorporate technology needed to implement and support it. Expect Chief Marketing Technologists to lead this initiative from now on.

4. Meet Analytics 2.0, the Engaged and effective measuring. Talk of measuring marketing has always been a subject of much attention. It’s no secret that Facebook and other websites don’t tell a complete story about your business’s facts, and what we have most of the times becomes too complicated to deal with, or even understand. Now—and in the upcoming year—measurement will be done with purpose. Expect business objectives to tie back to profit, revenue, customer retention, and satisfaction, and implement Analytics 2.0 to revolutionize the measurement methods.

5. More and more social media marketing. What do you expect from your Social media strategies? It should always sell more than concentrating in blasting messages or post updates. It’s a fact that your customer’s attention spam are decreasing daily. Use social media for the frontline marketing of sales and services. Use it to engage with consumers, do not spend time blasting unnecessary messages or irrelevant posts.

6. Get great and B=better video content or your business and services. Yes, content is still king, the usual web content, Social content, testimonials and reviews, blogs, papers, and press releases will continue to be crucial aspects of marketing, however video content will be the trend moving forward. Expect virtual and augmented reality to take us into the future. Brands that fail to incorporate or to implement visuals and videos will be left behind.

7. Embrace the “Internet of Things (IoT). Although still at infancy, businesses more often are looking into leveraging the power of billions of connected devices and how they communicate with each other. Collecting and making that data useful, though, will be key. Beacons, sensors, edge devices, smart TVs, smart homes, smart fitness apparels, and more are all producing data that can be useful for your business, creating more opportunities to get closer to your customer. IoT will transform how we leverage tech and data.

8. Consumer behavior learning technology. This means technology that knows your likes, dislikes and needs, and can guide you on where to eat, when to travel, or where to shop. Data crumbs from across the web is used to understanding guide consumer behavior.

What do you expect for 2017? Share with us your marketing trend predictions for 2017!