Online Marketing Trends Archives

What is Google AMP pages and why use it?

AMP is an open source project designed to help web publishers create mobile optimized content that loads instantly on any device. According to Google’s statement, the idea is to deliver webpages with rich content like video, animations and graphics to work alongside smart ads, and to load instantaneously. Google also wants the same code to work across multiple platforms and devices so that content can appear everywhere in an instant — no matter what type of phone, tablet or mobile device you’re using. Google’s goal with AMP is to deliver the best possible mobile experience to its users no matter what device they use.

Why AMP is so important and what are the benefits of AMP?

The primary goal is to aim for faster, more engaging mobile web experience in an open ecosystem.

While AMP is flexible, responsive and can be used to build entire sites, it doesn’t support all pages and user experiences. It’s primarily designed for publishing and content sites. It’s currently not as well-suited, for example, to e-commerce experiences.
It’s no surprise that one of the main benefits of website pages developed with AMP is that the pages load like lightning on mobile devices. This is vital since studies show that mobile users usually abandon a website that takes longer than 3 seconds to load; therefore, businesses that adopt AMP could benefit from mobile abandonment rates going down and conversions possibly going up.

Although AMP is not yet meant to be a standalone ranking factor, mobile friendliness and page load speed times are well known ranking factors. As AMP greatly improves page loading times and mobile friendliness it is highly likely that a website developed with AMP will be rewarded with higher rankings than slower and unresponsive sites.

Here are the necessary steps on how to implement AMP pages on your website.

14 Mar

8 marketing trends for 2017

Regardless of the year, visibility continues to be an important aspect of marketing that won’t change—Here are 8 marketing trends for 2017.

1. Personalized everything. As we work to individualize everything from Coca-Cola cans to shoes, mass customization has transitioned into personalization. For some businesses, this will mean ensuring touch points are specific and individual. For others, it’s simply streamlining the purchasing process and making it more responsive.

2. Increased focus on customer experience. Customer experience has been always the heart of marketing for every industry. While it has always been a marketing focus, today’s successful businesses have embraced customer-satisfaction whole new philosophies to create effective marketing strategies and positive digital transformations. Keep up with your customers.

3. Marketing technologists and data scientists. As companies aim to connect social media channels, along with other online marketing strategies, they must incorporate technology needed to implement and support it. Expect Chief Marketing Technologists to lead this initiative from now on.

4. Meet Analytics 2.0, the Engaged and effective measuring. Talk of measuring marketing has always been a subject of much attention. It’s no secret that Facebook and other websites don’t tell a complete story about your business’s facts, and what we have most of the times becomes too complicated to deal with, or even understand. Now—and in the upcoming year—measurement will be done with purpose. Expect business objectives to tie back to profit, revenue, customer retention, and satisfaction, and implement Analytics 2.0 to revolutionize the measurement methods.

5. More and more social media marketing. What do you expect from your Social media strategies? It should always sell more than concentrating in blasting messages or post updates. It’s a fact that your customer’s attention spam are decreasing daily. Use social media for the frontline marketing of sales and services. Use it to engage with consumers, do not spend time blasting unnecessary messages or irrelevant posts.

6. Get great and B=better video content or your business and services. Yes, content is still king, the usual web content, Social content, testimonials and reviews, blogs, papers, and press releases will continue to be crucial aspects of marketing, however video content will be the trend moving forward. Expect virtual and augmented reality to take us into the future. Brands that fail to incorporate or to implement visuals and videos will be left behind.

7. Embrace the “Internet of Things (IoT). Although still at infancy, businesses more often are looking into leveraging the power of billions of connected devices and how they communicate with each other. Collecting and making that data useful, though, will be key. Beacons, sensors, edge devices, smart TVs, smart homes, smart fitness apparels, and more are all producing data that can be useful for your business, creating more opportunities to get closer to your customer. IoT will transform how we leverage tech and data.

8. Consumer behavior learning technology. This means technology that knows your likes, dislikes and needs, and can guide you on where to eat, when to travel, or where to shop. Data crumbs from across the web is used to understanding guide consumer behavior.

What do you expect for 2017? Share with us your marketing trend predictions for 2017!

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